ENGLAND GOLF CLUB MEMBERSHIP QUESTIONNAIRE 2018

As part of their research strategy, England Golf are asking all affiliated clubs to complete the Golf Club Membership Questionnaire every two years. Clubs should have received direct communication from England Golf regarding the survey and how to access it.

They believe the results will help club management teams to:

• Evaluate the club's performance
• Benchmark against national, regional and club norms
• Monitor or create Key Performance Indicators within business plans
• Review the club's business strategy

In 2016 over 600 clubs completed the questionnaire providing a wealth of club performance data from across England. England Golf worked in partnership with SPORTS MARKETING SURVEYS INC. to highlight the key themes that generated growth in sales and membership across England.

All clubs that respond will be sent the 'Key Findings' document, showing the trends that create growth in membership and revenue. It will also include a close look at regional and county breakdowns and analysis by golf club type so the results will be meaningful for your club and help you to make comparisons.

If you require a hard copy of the questionnaire this is available from our Club Support Officer, Brad Bodinnar, (b.bodinnar@englandgolf.org) or by requesting a copy from clubsupport@englandgolf.org

Completing the survey should take only 20 minutes and, as an incentive, all clubs that complete it by 31st March will be entered in a prize draw to win one of five £50 Amazon vouchers.